Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Philosophy of Social Science: A Contemporary Introduction examines perennial questions of philosophy through engaging the empirical study of society. Questions of normativity concern the place of values in social scientific inquiry. Questions of naturalism concern the relationship between the natural and the social sciences.

And questions of reductionism ask how social institutions relate to the people who constitute them. This accessible text offers a comprehensive overview of debates in the...

This bestselling textbook, now fully updated, introduces students, researchers and practitioners to the fast-developing discipline of Interpreting Studies. It covers interpreting in all its varied forms, from international conference to community-based settings, in both spoken and signed modalities.

The third edition of The Beast Within has been updated throughout to include current scholarship, new discussion of definitions, and fresh perspectives on critical animal theory that places animals, rather than humans, at the center of the discourse. Organized thematically, Salisbury incorporates many new sections and subsections to reveal the multifaceted history of the relationship between humans and animals: domestication, animal diseases and pandemics, dogfights, cockfights, Islamic dieta...