This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...

Optimality Theory's central idea is that surface forms of language reflect resolutions of conflicts between competing constraints. Exercises with chapters 1-7 and sections on further reading. For linguists with a knowledge of derivational Generative Phonology.

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

The Cambridge Companion to Greek and Roman Philosophy is a wide-ranging 2003 introduction to the study of philosophy in the ancient world. It will be an invaluable guide for all who are interested in the philosophical thought of this rich and formative period.

This volume examines the philosophy of Avicenna, the greatest philosopher of the Islamic world. Leading scholars deal with his ideas in areas ranging from medicine to theology and his impact on the Christian, Jewish and Muslim traditions. The book is of interest to graduate students of Arabic and medieval philosophy.

Now revised and containing three new chapters, this book provides an accessible introduction to the fundamental problems in the theory of knowledge. Written primarily for students taking a first course in epistemology, it will be of interest to anyone wanting to know more about this important area of philosophy.

This richly illustrated, four-colour textbook introduces the art and archaeology of ancient Greece, from the Bronze Age through to the Roman conquest. Suitable for students with no prior knowledge of ancient art, this textbook reviews the main objects and monuments of the ancient Greek world, emphasizing the context and function of these artefacts in their particular place and time. Students are led to a rich understanding of how objects were meant to be perceived, what 'messages' they transm...

This fully updated second edition is the ideal guide for biomedical engineering technicians looking to increase their understanding of the medical technology involved in patient care. It incorporates recent changes in healthcare, regulations, standards and technology, and includes new chapters on patient safety and the electronic medical record.

Students new to the study of EU law can find knowing what questions to ask to be as much of a challenge as answering them. This book clearly sets the scene: it explores the history and institutions of the EU, examines the interplay of its main bodies in its legislative process and illustrates the role played by the EU Courts and the importance of fundamental rights. The student is also introduced to the key principles of the internal market, in particular the free movement of goods and the fr...

Six full practice tests with tips and training for the 2015 revised Cambridge English: First (FCE). First Trainer Second edition offers six practice tests for the revised Cambridge English: First (FCE) exam combined with easy-to-follow guidance and exam tips. The first two tests are fully guided with advice on how to tackle each paper.

Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need the m...