Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established ...

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

Food Packaging: Principles and Practice, Third Edition presents a comprehensive and accessible discussion of food packaging principles and their applications. Integrating concepts from chemistry, microbiology, and engineering, it continues in the tradition of its bestselling predecessors and has been completely revised to include new, updated, and expanded content and provide a detailed overview of contemporary food packaging technologies. Features Covers the packaging requirements of all maj...

This volume approaches a central concern of oral literature studies worldwide: how to deal with oral genres in a world where new technologies have become available to more and more people? What is new in the present book is that the spotlight is directed towards (old and new) '`interlocutors" who cooperate in the making of technologized oral genres in an increasingly technologized world. Their interactions affect the performance as well as research; their roles and positions raise methodologi...

Seeing is believing with the Atlas of Normal Roentgen Variants That May Simulate Disease, edited by the late Theodore Keats and Mark W. Anderson. Now streamlined into a more concise, portable print format, with a wealth of additional content online, this medical reference book's thousands of images capture the roentgenographic presentation of a full range of normal variants and pseudo-lesions that may resemble pathologic conditions, helping you avoid false positives.

You'd be hard pressed to ...

Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students' choice of organic chemistry text. Its explanatory, mechanistic, evidence-based approach makes it perfect for fostering a true understanding of the subject.

During the past decade, the science of dynamic meteorology has continued its rapid advance. The scope of dynamic meteorology has broadened considerably. Much of the material is based on a two-term course for seniors majoring in atmospheric sciences.

This book presents a cogent explanation of the fundamentals of meteorology and explains storm dynamics for weather-oriented meteorologists. It discusses climate dynamics and the implications posed for global change. The new edition has added a com...

What does it mean to be secure? In the global news, we hear stories daily about the wars in Iraq and Afghanistan, about domestic-level conflicts around the world, about the challenges of cybersecurity and social security. This broad list highlights the fact that security is an idea with multiple meanings, but do we all experience security issues in the same way? In this book, Nicole Detraz explores the broad terrain of security studies through a gender lens. Assumptions about masculinity and ...

Why do carefully planned projects fail? Projects are affected, for good or ill, by the humans who undertake them. If the plan fails to take account of the psychology of managing people and the psychology of managing change there may be trouble ahead. Sharon De Mascia's Project Psychology uses human behaviour and emerging psychological models to provide an insight into the successful management of people in projects.

By selecting the right team, facilitating a common vision and by gaining a ps...

This timely volume discusses the much debated and controversial subject of the presence of religion in the public sphere. The book is divided in three sections. In the first the public/private distinction is studied mainly from a theoretical point of view, through the contributions of lawyers, philosophers and sociologists.

In the following sections their proposals are tested through the analysis of two case studies, religious dress codes and places of worship. These sections include discussi...