In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

A book about teams to help teams become more positive, united and connected.

Worldwide bestseller -- the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance.

Jon Gordon doesn't just research the keys to great teams, he has personally worked with some of the most successful t...

Tagline: Patrick Lencioni's first full-length nonfiction book. This book brings together all of the themes of Patrick Lencioni's other bestselling books into a cohesive and comprehensive exploration of organizational health - what it means for an organization to be "healthy", why it's critical for success, and how to get there.

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Divided into seven parts, the text is organised so that the main focus progresses across chapters from primary prevention (parts 1 to 3), through secondary prevention (parts 4 and 5), to tertiary prevention and care (part 6).

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

* A wide-ranging introduction to the field of industrial microbiology. * Based on years of teaching experience by experienced lecturers with industrial backgrounds. * Explains the underlying microbiology as well as the industrial application. * Content is divided into three sections: 1.

The vision of the IFRS Foundation to establish a truly global language for accounting has now been

realised in 100+ of the world's jurisdictions and continues to generate public support from the G20 and major international organisations such as World Bank, IMF, Basel Committee, IOSCO and IFAC. The widespread adoption of the IFRS Standards has enabled greater fluency in international financial reporting and established a global understanding of accountancy practice in an increasingly internati...

Introduction to Pragmatics guides students through traditional and new approaches in the field, focusing particularly on phenomena at the elusive semantics/pragmatics boundary to explore the role of context in linguistic communication. Offers students an accessible introduction and an up-to-date survey of the field, encompassing both established and new approaches to pragmatics. Addresses the traditional range of topics - such as implicature, reference, presupposition, and speech acts - as we...