This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

This handbook provides an in-depth overview of Clinical Neuropsychology, focusing on the classifications involved and the specific neuropsychological disorders that affect people around the world.

This handbook provides an in-depth overview of Clinical Neuropsychology, focusing on the assessment, diagnosis and rehabilitation of cognitive disorders.

The SAGE Handbook of Mixed Methods Research Design provides a comprehensive overview of the existing typologies and future potential applications of this fast evolving field. With a unique focus on design, this handbook prepares researchers for the changing conditions in which they will conduct their studies.

Our world is becoming ever more data-driven, transforming how business is conducted, governance enacted, and knowledge produced. Yet, the nature of data and the scope and implications of the changes taking place are not always clear. The Data Revolution is a must read for anyone interested in why data have become so important in the contemporary era.

Thoroughly updated, including ten new chapters, the book provides an accessible and comprehensive: introduction to thinking conceptually about t...

Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

To thrive in today’s rapidly changing, global, dynamic business environment characterized by constant change and disruption, organizations must be able to adapt and innovate to maintain their competitive edge. Organization Design: Creating Strategic & Agile Organizations prepares students to make smart strategic decisions when designing and redesigning organizations. Structured around Galbraith’s Star Model™, the text explores five facets of organization design: strategy, structure, pro...

Neil J. Salkind's best-selling Statistics for People Who (Think They) Hate Statistics has been helping ease student anxiety around an often intimidating subject since it first published in 2000. Now the bestselling SPSS and Excel versions are joined by a first edition of the text for use with the R software.

New co-author Leslie A. Shaw carries forward Neil's signature humorous, personable, and informative approach. The text guides students through various statistical procedures, beginning wi...

Women, Crime, and Justice: Core Concepts, provides a complete and concise view gendered issues and the connection to the criminal justice, including victimization, criminalization, and work within the system.

Presenting a practical approach to CBPR by describing how an individual researcher might understand and conduct CBPR research, this book includies a concise overview of CBPR theoretical underpinnings, methods considerations and ethical issues - all presented in an accessible format.