It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

“A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business.” - Alex Osterwalder, Co-author of Business Model Generation.

Tendayi Viki is nominated for the Thinkers50.

'The Corporate Startup' has won an Axiom Business Book Awards 2019 Gold Medal and the CMI Management Book of the Year Award 2018 in the category 'Innovation and entrepreneurship'.

The Corporate Startup is a practical guide for established companies th...

Innovate or die! How do you achieve long-term growth in a highly competitive business environment? Many established companies are facing a similar challenge. Sales from existing products is declining and the urgency to innovate the existing business and create new businesses is bigger than ever. Scale as a competitive advantage is no longer sufficient to compensate for the slow speed of corporate innovation. We need to leverage the organizations scale and assets and combine this with the spee...

Leadership isn't complicated keep it simple and make it count. This new edition of Steve Radcliffe's uniquely powerful, successful and practical framework will show you how to develop faster as a more confident and capable leader. This compact, instantly-applicable guide to developing leadership skills contains practical insights, straightforward actions and plain guidelines to accelerate your growth as a leader.

The framework is derived from expert coach Steve Radcliffe's work with real lead...

Read over 20 exclusive, in-depth interviews with chief sustainability officers (CSOs) of Fortune 500 companies such as Amazon, Coca-Cola, and Procter & Gamble and globally recognized brands such as IKEA and Netflix. These CSOs reveal how they deliver positive environmental and social impact through their companies' core products and services and generate revenue growth while tackling unique leadership, change management, regulatory and stakeholder challenges.

Sustainability and environmental, ...

Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with a thoroughly updated seventh edition. Over 50 contributors with a diverse array of cultural and educational backgrounds deliver a complete and contemporary overview of the field, presented in full color for a visually engaging read. With a simplified structure to reflect current demands of the profession and addressing all the Common P...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...