With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.

This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘wh...

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.

Get a clear and accessible introduction to employment law, with practical activities, case law examples, and critical debates designed for HRM, business, and CIPD students.

Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies.

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.