De lesmethode “Basis Marketing voor het MBO” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. Dit betreft het werkboek waarin de bijbehorende opdrachten zijn opgenomen. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

1. Four new chapters: key influencers in psychology from a non-scientific background, the interaction of psychology the visual arts and music, the social life of psychological knowledge, and an examination of the internationalization of psychology. 2.

Addition of a new co-author, Paul Stenner, who has a great international reputation and has written extensively in the field. 3. Contains a new list of recommended web-resources.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.

The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...

This revised, updated, and expanded fourth edition of this groundbreaking introduction to current interdisciplinary studies of teaching and teacher education is structured around five prominent "frames" of formal education, together offering an overview of the historical and conceptual influences on educational practice.

This fully updated fourth edition of The Making of Modern Korea provides a thorough, balanced, and engaging history of Korea from 1876 to the present day. The text is unique in analysing domestic developments in the two Koreas in the wider context of regional and international affairs. Key features of the book include: comprehensive coverage of modern Korean history since 1876expanded coverage of social and cultural affairsup-to-date analysis of contemporary North Korea, including assessments...

A New Introduction to Legal Method provides a comprehensive overview of legal science, and the scientific character of legal knowledge. This textbook is ideal for students of legal method, and will be of great interest to those studying legal science, jurisprudence, legal research and legal skills.

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity de...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

This bestselling textbook, now fully updated, introduces students, researchers and practitioners to the fast-developing discipline of Interpreting Studies. It covers interpreting in all its varied forms, from international conference to community-based settings, in both spoken and signed modalities.

Edito B2, 4e édition : 100% de nouveaux documents. - Un apprentissage actif et pragmatique de la langue avec des documents authentiques didactisés (écrit, audio et vidéo). - Une grande liberté et souplesse d'utilisation pour s'adapter à différentes situations de classe. Le cahier d'activités permet de prolonger le travail en autonomie ou en classe. Il propose : - un bilan pour faire le point sur les acquis linguistiques du B1 ; - des activités pour renforcer les acquis (grammaire, vo...