Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural co...

This fully updated and expanded new edition continues to provide the most readable, concise, and easy-to-follow introduction to thermal physics. While maintaining the style of the original work, the book now covers statistical mechanics and incorporates worked examples systematically throughout the text. It also covers more problems, and incorporates some essential updates, such as discussions on superconductivity, magnetism, Bose-Einstein condensation, and climate change.

Anyone who needs to...

The new and updated edition of Health Behavior Change: Theories, Methods and Interventions, provides a complete understanding of health behavior change, from its theoretical building blocks to the practical challenges of developing and testing an intervention. Based on the latest evidence in the field, the authors present a theory-driven, scientific approach to understanding and changing health behaviors, examining the theories that explain health behavior, the techniques that most effectivel...

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

Colloquial Arabic of Egypt provides a step-by-step course in spoken Egyptian Arabic – the most widely understood dialect in the Arab world. Combining a user-friendly approach with a thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Egyptian Arabic in a broad range of situations. No prior knowledge of the language is required.

Key features include: Arabic in romanization form throughout, with optional Arabic ...

Newly adapted for the Anglophone reader, this is an excellent translation of Hans-Thies Lehmann’s groundbreaking study of the new theatre forms that have developed since the late 1960s, which has become a key reference point in international discussions of contemporary theatre. In looking at the developments since the late 1960s, Lehmann considers them in relation to dramatic theory and theatre history, as an inventive response to the emergence of new technologies, and as an historical...

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the i...

Introducing Global Englishes provides a comprehensive overview of notions central to the fields of World Englishes, English as a Lingua Franca, and English as an International Language. The book aims to increase students' awareness of the current sociolinguistic uses of the English language and also explains key concepts connected to the historical and contemporary spread of English; explores the social, economic, educational, and political implications of the rise of English as a world langu...

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

A Critical Introduction to the Study of Religion introduces the key concepts and theories from religious studies that are necessary for a full understanding of the complex ways in which religious and cultural institutions and traditions influence society.