In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the "why" rather than the "how to," this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research.

By emphasizing concepts, lo...

Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

Neil J. Salkind's best-selling Statistics for People Who (Think They) Hate Statistics has been helping ease student anxiety around an often intimidating subject since it first published in 2000. Now the bestselling SPSS and Excel versions are joined by a first edition of the text for use with the R software.

New co-author Leslie A. Shaw carries forward Neil's signature humorous, personable, and informative approach. The text guides students through various statistical procedures, beginning wi...

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

To thrive in today’s rapidly changing, global, dynamic business environment characterized by constant change and disruption, organizations must be able to adapt and innovate to maintain their competitive edge. Organization Design: Creating Strategic & Agile Organizations prepares students to make smart strategic decisions when designing and redesigning organizations. Structured around Galbraith’s Star Model™, the text explores five facets of organization design: strategy, structure, pro...

Women, Crime, and Justice: Core Concepts, provides a complete and concise view gendered issues and the connection to the criminal justice, including victimization, criminalization, and work within the system.

This provocative volume deals with one of the chief criticisms of ethnographic studies, a criticism which centres on their particularism or their insistence on context -- the question is asked: How can these studies be generalized beyond the individual case? Noblit and Hare propose a method -- meta-ethnography -- for synthesizing from qualitative, interpretive studies. They show that ethnographies themselves are interpretive acts, and demonstrate that by translating metaphors and key concepts...