"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...

For pre-nursing and allied health students (including mixed-majors courses). Cutting edge microbiology research for today's learners Tortora, Funke, and Case's Microbiology, An Introduction brings a 21st-century lens to the #1 best-selling text on the market. Known for its exceptionally clear presentation of complex topics, this trusted text provides a careful balance of concepts and applications, pedagogically superior art, and robust animations and media via Mastering (TM) Microbiology.

Wit...

A unified view of the latest macroeconomic events

In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and two major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis that engulfed the world i...

Support your students' learning with this comprehensive text. Tort Law, 9th edition, combines the expert knowledge of the authors with the latest developments in this area of the law to provide your students with a powerful learning aid from the bestselling law revision series Law Express. This text includes a range of relevant learning features.

Introduction to Java Programming and Data Structures, Global Edition seamlessly integrates programming, data structures and algorithms into 1 text. It takes a fundamentals-first approach, helping you build a strong foundation of basic programming concepts and techniques before moving on to object-oriented programming and advanced Java programming. Author Daniel Liang explains programming in an easy-to-follow, problem-driven way that focuses on problem solving rather than syntax. Basic concept...

Introductory Circuit Analysis has been the number one acclaimed text in the field for over 50 years. Boylestad presents complex subject matter clearly and with an eye on practical applications. He provides detailed guidance in using the TI 89 Titanium calculator, the choice for this text, to perform all the required math techniques.

Challenging chapter-ending review questions help you deepen your grasp of the material. Updated with the most current, relevant content, the 14th Edition places g...

What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have. In the last few decades, the fields of psychology, ...

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the di...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.