In which the book's central idea is set forth: namely, if morality represents howpeople would like the world to work, then economics shows how it actually doeswork.Why the conventional wisdom is so often wrong...How "experts"-fromcriminologists to real-estate agents to political scientists-bend the facts...Whyknowing what to measure, and how to measure it, is the key to understandingmodern life...

The Immune System is a concise yet thorough human-oriented introduction to how the human immune system works. It provides an up-to-date presentation of the field, written in an accessible style, replete with relevant medical examples. Plentiful illustrations and micrographs complement and illuminate the explanations.

The Fifth Edition is supported by InQuizitive, Norton's award-winning, easy-to-use adaptive learning tool that provides student practice and promotes critical thinking.

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

For introductory courses for biology majors. Uniquely engages biology students in active learning, scientific thinking, and skill development. Scott Freeman's Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning.

Science education research indicates that true mastery of content requires a move away from memorization towards active engagement with the material in a focused, personal way. Biological Science ...

Understand management accounting principles and techniques from theory to practice and develop the skills to make informed business decisions. Management Accounting for Decision Makers, 10th Edition by Peter Atrill and Eddie McLaney is a leading textbook in the field, introducing you to the essential management accounting concepts and methods from theory to practice and supporting your learning in real-life decision making. Accessible and easy to understand, this comprehensive text is ideal f...

Improve your understanding of idioms in English. Explanations and practice of English idioms, written for intermediate-level (B1 to B2) learners of English. Perfect for both self-study and classroom activities.

Learn idioms in context, with lots of different topics, including 'Clothes', 'Music and theatre' and 'Work'. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and get better at studying by yourself, with study tips, fo...

Improve your fluency and sound more natural in English. Collocations are combinations of words which frequently appear together. This book contains explanations and practice of English collocations for advanced-level (C1 to C2) learners of English.

Perfect for both self-study and classroom activities. Learn collocations in context, with lots of different topics, including 'Writing essays, assignments and reports'. Be confident about what you are learning, thanks to Cambridge research into how...

Empowering problem-solving and real-world decision-making with The Basic Practice of Statistics and Achieve.

Now available with Macmillan’s new online learning tool Achieve, the ninth edition of The Basic Practice of Statistics 9e teaches statistical thinking by guiding students through an investigative process of problem-solving with pedagogy designed to help students of all levels. Examples and exercises from a wide variety of topic areas use current, real data to provide students insight...

Offers a complete update and revision to the manual for agriculture, geography, and rural studies

The 21st edition of the quintessential reference book on agriculture is filled with updated and new material that provides those in the farming profession with everything they need to know about today's agricultural industry. Filled with contributions from top experts in the field, it provides not only the scientific explanations behind agriculture, but also a range of further reading .

The Agric...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...