Recente ontwikkelingen in de organisatietheorie, de sociale wetenschappen en de filosofie komen hier bij elkaar in een theorie, die een geheel nieuw licht werpt op de praktijk van de organisatieadviseur en de manager. De veelvormigheid van conflict en onderhandeling vraagt om een benadering waarin de meest voor de hand liggende valkuilen en blunders worden voorkomen.

Dit boek is bestemd voor zowel professionele conflicthanteerders als voor degenen die – om welke redenen dan ook – geïnter...

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done.

'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...

Clear, concise, and written by experts currently lecturing in the field, Organizational Behaviour focuses exclusively on what you need to know for success in your business course and today’s global economy. The text brings together a vast range of ideas, models, and concepts on organizational behaviour from an array of fields, such as psychology, sociology, history, economics, and politics. This information is presented in bite-sized, digestible pieces to create an accessible and engag...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

The long awaited revision of a classic text by an expert author team.

Integrates elements from agency theory and signaling theory and draws upon recent changes in the Australia payout policy and incentives pay for risk-averse employees to explain the paradox of the popularity of on-market stock buyback activities in a market environment characterized by reasonably high share prices.

This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

Managing Healthcare Projects Using DSDM and Agile Project Management: A Comprehensive Guide for Professionals provides a comprehensive guide to implementing agile project management in healthcare.

This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain.