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Studieboeken (880)
Business Statistics / 2nd edition
for Non-Mathematicians
2016 || Paperback || Sonia Taylor || Macmillan
Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Principles of Economics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Principles of Macroeconomics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Management and Business Research / 8th editon
2026 || Paperback || Lena J. Jaspersen e.a. || Sage Publications Ltd
This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.
New Product Development For Dummies
2019 || Paperback || Robin Karol e.a. || Wiley
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Economics / 7th edition
2026 || Paperback || N. (Harvard University) Mankiw e.a. || Cengage Learning EMEA
Aviation Logistics
The Dynamic Partnership of Air Freight and Supply Chain
2016 || Paperback || Michael Sales || Kogan Page
Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.
Exploring Entrepreneurship / 4th edition
2026 || Paperback || Richard Blundel e.a. || Sage Publications Ltd
Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.
Food and Beverage Management / 6th edition
For the hospitality, tourism and event industries
2022 || Paperback || John Cousins e.a. || Goodfellow Publishers Limited || ook als eBook
Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, ...
