Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies.

Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigoro...

The vision of the IFRS Foundation to establish a truly global language for accounting has now been

realised in 100+ of the world's jurisdictions and continues to generate public support from the G20 and major international organisations such as World Bank, IMF, Basel Committee, IOSCO and IFAC. The widespread adoption of the IFRS Standards has enabled greater fluency in international financial reporting and established a global understanding of accountancy practice in an increasingly internati...

We will spend up to 120,000 hours at work in our lifetimes.

But how do we best use those hours? And how do we adapt to today's working world?

'Life has questions. They have answers' New York Times

From the #1 New York Times bestselling authors of Designing Your Life

With this innovative and deeply empowering book, all of us can find answers to these challenging questions. It offers a fresh understanding of the politics and psychology of work and, by sharing the 'design thinking' principles th...

Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, the most crucial skill may be the ability to rethink and unlearn. Recent global and political changes have forced many of us to re-evaluate our opinions and decisions. Yet we often still favour the comfort of conviction over the discomfort of doubt, and prefer opinions ...