With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

Practical skills form the cornerstone of chemistry. However, the diversity of skills required in the laboratory means that a student's experience may be limited. While some techniques do require specific skills, many of them are transferable generic skills that are required throughout the subject area.

Limited time constraints of the modern curriculum often preclude or minimise laboratory time. Practical Skills in Chemistry 3rd edition provides a general guidance for use in and out of practic...

"Bitácora 2 nueva edición is een moderne en innovatieve methode die de mogelijkheid biedt om op een duidelijke en gemakkelijke wijze op drie verschillende onderdelen tegelijk vooruitgang te boeken: de woordenschatverwerving, het actieve taalgebruik en de ontwikkeling van het zelfstandig taalgebruik. Het werkboek bevat:Ongeveer 30 oefeningen per hoofdstuk die gericht zijn op verdieping en het eigen maken van de behandelde stof uit het tekstboek ,oefeningen om zelf mee aan de slag te gaan, ma...

This third edition provides a concise and generously illustrated survey of the complete field of medical imaging and image computing, explaining the mathematical and physical principles and giving the reader a clear understanding of how images are obtained and interpreted. Medical imaging and image computing are rapidly evolving fields, and this edition has been updated with the latest developments in the field, as well as new images and animations. An introductory chapter on digital image pr...

This new Sogang Korean series is an updated version of its predecessor with the following changes:

- new Grammar textbook

- Information on social and cultural context updated and modernized

- New illustrations and more effective layout

- Complete guide for Korean language learning, covering grammar, reading, speaking, listening and writing

Description:

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and t...

UNIX and Linux System Administration Handbook, Fifth Edition is today's definitive guide to installing, configuring and maintaining any Unix or Linux system -- including the systems that provide core Internet and cloud infrastructure. Now fully updated for today's Linux distributions and cloud environments, it details best practices for every facet of system administration, including storage management, network design and administration, web hosting and scale-out, automation, configuration ma...

This second edition provides a comprehensive and scientific approach to evaluating ship resistance and propulsion. Written by experts in the field, it includes the latest developments in CFD, experimental techniques and guidance for the practical estimation of ship propulsive power. It addresses improvements in energy efficiency and reduced emissions, and the introduction of the Energy Efficiency Design Index (EEDI).

Descriptions have now been included of pump jets, rim driven propulsors, sha...

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

In the 3rd edition of the leading introductory textbook to planning theory, Allmendinger provides a wide-ranging and up-to-date analysis of planning theories, how these relate to planning practice, and their significance. Moving away from a linear, chronological model of progress over time from one paradigm to another, Allmendinger explains how and why different theories have gained dominance in particular places at particular times, giving the reader a holistic view of the field of scholarsh...

The purpose of NATO: From Regional to Global Security Provider is to provide a comprehensive analysis of the Alliance's new vision (the new Strategic Concept) and common security impact - associated tasks to be undertaken within a short and longer term time horizon. The book serves as a relevant and timely study of the most pressing issues facing NATO today - including recent lessons gained. It provides recommendations for consideration and further discussion (i.e., the "what" and the "how" r...