Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Focused on the needs of the new classroom researcher and those studying education on Masters-level courses, this is a thorough and thoughtful guide to the research process, covering qualitative, quantitative and mixed research methods.

Engineering Mathematics with Examples and Applications provides a compact and concise primer in the field, starting with the foundations, and then gradually developing to the advanced level of mathematics that is necessary for all engineering disciplines. Therefore, this book's aim is to help undergraduates rapidly develop the fundamental knowledge of engineering mathematics. The book can also be used by graduates to review and refresh their mathematical skills.

Step-by-step worked examples w...

Het gloednieuwe Creativiteit in Communicatie is een écht doe-boek. Je volgt het proces van werken aan een praktijkopdracht voor een opdrachtgever. Creatieve communicatievraagstukken staan centraal, met extra aandacht voor het online domein. Het gaat niet om het opstellen van (creatieve) communicatiestrategieën. Je leert wel creatieve communicatieconcepten op basis van analyses en communicatiestrategieën te maken en uit te werken.

Waarom kiezen voor Creativiteit in Communicatie?

* Inspirerend...

The founding text of today's billion dollar coaching industry, Coaching for Performance remains the world's bestselling coaching book. This major new edition is designed to stay ahead of the profession with practical visuals and new material developed by the leading international performance consultants.

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that invo...

This bestselling introductory book offers practical and straightforward guidance on the basics of social research, ideal for anyone who needs to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. The book provides:* A clear, straightforward introduction to data collection methods and data analysis* Jargon-free coverage of the key issues* Checklists to guide good practice.

The sixth edition has been extensively updated and includes feat...

Dit boek gaat over een methodiek voor professionals in de gezondheidszorg en in de welzijnssector waarin het werken met foto's centraal staat. De methodiek, het foto-instrument genaamd, helpt cliënten om hun verhaal te vertellen. De foto's vormen een verhaal waarmee cliënten zin en betekenis geven aan hun leven. Daarbij gaat het niet om hoe mensen ziekte en psycho-sociale problemen zelf ervaren, maar veel meer om hoe ze daar mee om kunnen gaan en zin in het leven kunnen behouden. Het fotove...