Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Pour parler affaires – nouvelle édition bestaat uit een geïntegreerd livre de l’élève + cahier d’activités. Het livre de l’élève bestaat uit tien Modules. Communicatieve praktijksituaties en authentieke teksten vormen de basis voor het gebruik van de Franse taal. Belangrijke woordenschat staat in het kader Mots-clés en relevante grammatica-uitleg in Outils.

The perfect companion for both trainees and teacher trainers following courses such as the Cambridge CELTA, and the Trinity Certificate in TESOL, as well as teachers who are unsure of how to present grammar or those who are looking for new ways to present it. Teaching English Grammar aims to combine language information and methodological help in a straightforward, authoritative way and thus help English language teachers prepare and deliver grammar lessons within their syllabus. The book pro...

This concise book is a broad and highly motivational introduction for first-year engineering students to the exciting of field of chemical engineering. The material in the text is meant to precede the traditional second-year topics. It provides students with, 1) materials to assist them in deciding whether to major in chemical engineering; and 2) help for future chemical engineering majors to recognize in later courses the connections between advanced topics and relationships to the whole dis...

This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

I am sure that something must be found. There must exist a notion of generalized functions which are to functions what the real numbers are to the rationals (G. Peano, 1912) Not that much effort is needed, for it is such a smooth and simple theory (F.

Tre`ves, 1975) In undergraduate physics a lecturer will be tempted to say on certain occasions: “Let ?. x/ be a function on the line that equals 0 away from 0 and is in?nite at 0 in such a way that its total integral is 1. The most important p...

So you've got an idea for an iPhone app - along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dollop of personality. "Best iPhone App Design" takes you from concept to polished interface design with plain-spoken principles and a rich collection of visual examples for designing exceptional interfaces for the iPhone and iPod Touch.

Witty, down-to-earth, and irreverent, this guide is for everyone involved in the app design process: d...

A good understanding of pathology will turn a competent veterinary nurse into an outstanding one. Harriet Brooks. This is one of the first books on general pathology designed specifically for veterinary nurses and veterinary nursing students.

Pathology underpins all you do as a veterinary nurse. Knowledge of the general pathological processes will give you a deeper understanding of every aspect of an animal's health. Building on your prior knowledge of anatomy, physiology and biochemistry, th...