The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Divided into seven parts, the text is organised so that the main focus progresses across chapters from primary prevention (parts 1 to 3), through secondary prevention (parts 4 and 5), to tertiary prevention and care (part 6).

Now available in paperback, Mozart is a brilliant study of the great composer's life and creative genius, written by one of the most important social thinkers of our time. In Mozart, Elias provides insight into this case of tragic conflict between personal creativity and the tastes of a society which sought to control it.

"Materials Science and Engineering: An Introduction" promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties. The 10th edition provides new or updated coverage on a number of topics, including: the Materials Paradigm and Materials Selection Charts, 3D printing and additive manufacturing, biomaterials, recycling issues and the...

An Introduction to Language Policy: Theories and Method is a collection of newly-written chapters that cover the major theories and methods currently employed by scholars active in the field. Provides an accessible introduction to the study of language policy research and language's role in social life. Consists of newly commissioned essays written by internationally recognized scholars. Helps define and describe a growing field of inquiry and is an authoritative source for students, scholars...

The Evidence-Based Nursing Series is co-published with Sigma Theta Tau International (STTI). The series focuses on implementing evidence-based practice in nursing and mirrors the remit of Worldviews on Evidence-Based Nursing, encompassing clinical practice, administration, research and public policy. Models and Frameworks for Implementing Evidence- Based Practice: Linking Evidence to Action looks at ways of implementing evidence gained through research and factors that influence successful im...

New edition of a world-renowned introductory text to the rapidly-growing and dynamic field of Gene Cloning and DNA Analysis Gene Cloning and DNA Analysis is a comprehensive introductory text that explores all of the topics vital for a complete understanding of gene cloning and DNA analysis. Presented in full color, the text's easy-to-follow layout and over 250 clear illustrations make the material simple and accessible for a diverse readership. This newly revised and updated Ninth Edition hig...

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

* A wide-ranging introduction to the field of industrial microbiology. * Based on years of teaching experience by experienced lecturers with industrial backgrounds. * Explains the underlying microbiology as well as the industrial application. * Content is divided into three sections: 1.