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Studieboeken (1191)
Strategic Communication / 2nd edition
An Introduction to Theory and Global Practice
2022 || Paperback || Jesper Falkheimer e.a. || Taylor & Francis
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.
The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...
Arab Criminology
2024 || Hardcover || Nabil Ouassini e.a. || Taylor & Francis
The objective of Arab Criminology is to establish a criminological sub-field called ‘Arab Criminology.’
Creating Value with Data Analytics in Marketing / 2nd edition
Mastering Data Science
2021 || Paperback || Peter C. Verhoef e.a. || Taylor & Francis
The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analyt...
Classical and Christian Ideas in English Renaissance Poetry / 2nd edition
A Student's Guide
1994 || Paperback || Isabel Rivers || Taylor & Francis
Since publication in 1979 Isabel Rivers' sourcebook has established itself as the essential guide to English Renaissance poetry. It:provides an account of the main classical and Christian ideas, outlining their meaning, their origins and their transmission to the Renaissance;illustrates the ways in which Renaissance poetry drew on classical and Christian ideas;contains extracts from key classical and Christian texts and relates these to the extracts of the English poems which draw on them;inc...
Psychological Assessment with the MMPI-2 / MMPI-2-RF
2014 || Paperback || Alan F. Friedman e.a. || Taylor & Francis
This third edition apprises users of the MMPI-2/MMPI-2-Restructured Form (RF) for the ever-changing landscape of this dynamic personality/psychopathology instrument and its expanding utility in a variety of contexts. Two new chapters addressing the RC scales and the MMPI-2-RF are included in this updated text. Additionally, over 450 new references have been incorporated into the book, with information gathered and organized for practical clinical and forensic applications.
The codetype interp...
Strategic Management in the Arts
2012 || Paperback || Lidia Varbanova || Taylor & Francis
"Looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions, and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management, or arts management"--
World History
An Introduction
2012 || Paperback || Eric Vanhaute || Taylor & Francis
World History: An Introduction provides readers with the knowledge and tools necessary to understand the global historical perspective and how it can be used to shed light on both our past and our present. A concise and original guide to the concepts, methods, debates and contents of world history, it combines a thematic approach with a clear and ambitious focus. Each chapter traces connections with the past and the present to explore major questions in world history: How did humans evolve fr...
Comparative Children's Literature
2009 || Paperback || Emer O'Sullivan || Taylor & Francis
WINNER OF THE 2007 CHLA BOOK AWARD!Children's literature has transcended linguistic and cultural borders since books and magazines for young readers were first produced, with popular books translated throughout the world. Emer O'Sullivan traces the history of comparative children's literature studies, from the enthusiastic internationalism of the post-war period - which set out from the idea of a supra-national world republic of childhood - to modern comparative criticism. Drawing on the scho...
Play Therapy / 3rd edition
The Art of the Relationship
2012 || Paperback || Garry L. Landreth || Taylor & Francis
Play Therapy: The Art of the Relationship is the newest incarnation of Garry Landreth's comprehensive text on creating therapeutic relationships with children through play. It details the Child-Centered Play Therapy model, which stresses the importance of understanding the child's world and perspective. This approach facilitates the play therapy process while allowing therapist and client to fully connect.
Professors who have taught a course based on the previous edition will be pleased to fi...
Religion Matters
How Sociology Helps Us Understand Religion in Our World
2025 || Paperback || William A. Mirola e.a. || Taylor & Francis
The second edition of Religion Matters focuses on religion’s interplay with broader society, introducing students to the basic questions, ideas, and methods with which sociologists have analyzed the relationship between religion and society.