Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy.

These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accoun...

Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough "how-to" on the implementation of QFD, we went directly to the source -- Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement.

In this unprecedented book he explains the concepts and methods of this remarkable systems engineering approach. Filled with case studies, detailed c...

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

Human Memory, 4th edition, provides a comprehensive overview of research and theory on human memory. Written in an engaging style, the book is divided into three sections, providing an accessible introduction to the application and assessment of memory theory. Beginning with the history of memory, the first section explores basic methodology and neuroscience.

The second section examines the key topics of memory such as the sensory registers, mechanisms of forgetting and short-term, nondeclara...

This book offers a critical and systematic survey of the study of religion and digital media. It covers religious engagement with a wide range of digital media forms and highlights examples of new media engagement in all five of the major world religions. This unique volume draws together the work of experts from key disciplinary perspectives and is the go-to volume for students and scholars wanting to develop a deeper understanding of the subject area.

This revised and expanded second edition of Key Themes in Health and Social Care is a learning resource for students in health and social care. It provides an overview of foundational issues and core themes in the field and introduces key areas of debate, moving from an introductory level to in-depth discussion as the book progresses.

This empirically-based book provides conceptual knowledge and practical advice to enable clinicians to implement evidence-based methods drawn from learning theory for managing the catastrophic effects of challenging behaviour as an enduring outcome of acquired brain injury (ABI).

This book critically examines the role and politics of humour and the performance of power in South Asia. What does humour do and how does it manifest when lived political circumstances experience ruptures or instability? Can humour that emerges in such circumstances be viewed as a specific narrative on the nature of democracy in the region? Drawing upon essays from India, Sri Lanka and Bangladesh, this volume discusses many crucial historical and contemporary themes, including dance-drama pe...

International Health and Safety at Work has been specially written in simple English for the thousands of students who complete the NEBOSH International General Certificate in Health and Safety each year. Fully revised in alignment with the 2019 syllabus, this fourth edition provides students with all they need to tackle the course with confidence. Clear, easily accessible information is presented in full colour, with discussion of essential principles such as ILO and OSH conventions as well ...

This book will draw these diverse threads together and present entropy as one of the crucial physical concepts.