The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

Completely updated and rewritten, with 150 new figures Genomes from a wide variety of organisms included, from viruses to humans Techniques fully integrated into the text, including those investigating the genome, transcriptome, and proteome Coverage of expression, regulation, and evolution is on a genomic scale Short answer questions and in-depth problems at the end of each chapter Same structure as Genomes 3 but streamlined

Beginning with the foundations of community development, An Introduction to Community Development offers a comprehensive and practical approach to planning for communities. Road-tested in the authors' own teaching, and through the training they provide for practicing planners, it enables students to begin making connections between academic study and practical know-how from both private and public sector contexts. An Introduction to Community Development shows how planners can utilize local e...

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...

Fully revised and updated, this second edition of Water Ethics continues to consolidate water ethics as a key dimension of water-related decisions. The book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Alongside updated references and the introduction of discussion questions and recommended further re...

This new and fully updated edition of Developmental Neuropsychology: A Clinical Approach addresses key issues in child neuropsychology but differs from other books in the field in its emphasis on evidence-informed clinical practice rather than research issues.

This major new textbook on business history brings together the expertise of two internationally renowned authors to provide a thorough overview of the developments in business – from just before the industrial revolution right up to the present day. Business History is global in scope and looks at the major players – Europe, the US and Japan – as well as emerging economies, such as China and India. Focusing mainly on ‘big business‘, Amatori and Colli critically analyze ‘the firmâ...

Over the past few decades, there has been a growing concern about the social and environmental risks which have come along with the progress achieved through a variety of mutually intertwined modernization processes. In recent years these concerns are transformed into a widely-shared sense of urgency, partly due to events such as the various pandemics threatening livestock, and increasing awareness of the risks and realities of climate change, and the energy and food crises. This sense of urg...

Beyond Multiple Linear Regression: Applied Generalized Linear Models and Multilevel Models in R is designed for undergraduate students who have successfully completed a multiple linear regression course, helping them develop an expanded modeling toolkit that includes non-normal responses and correlated structure. Even though there is no mathematical prerequisite, the authors still introduce fairly sophisticated topics such as likelihood theory, zero-inflated Poisson, and parametric bootstrapp...

Earth’s climate is changing. This book investigates the scientific, environmental, social, political, and economic aspects of climate change. It enables students to reach an informed opinion and encourages active engagement in finding solutions.

It begins with a strong introduction to the scientific factors that drive natural and anthropogenic climate change and expands over three chapters to explore the impact of greenhouse gases on the distribution of solar energy across land, sea, ice, a...