Writing a proper scientific text is not an easy job. Academic reality is complex, and text requirements differ per discipline and per writing task. Then there is your research, the basis for your text, which also demands attention.

Effective Strategies for Academic Writing shines a spotlight on the mechanisms of academic thinking, academic writing, and academic texts. It helps academic writers successfully complete their writing tasks. The author discusses strategies for small writing assignm...

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Physiological Psychology and Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioralneuroscience

Physiology of Behavior provides a scholarly yet accessibleportrait of the dynamic interaction between biology and behavior. Authors Neil R.Carlson and ...

First edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important. The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains.

This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key ...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...

Provides an excellent introductory text for students on the principles and methods of statistical analysis in the life sciences, helping them choose and analyse statistical tests for their own problems and present their findings.

The new edition of this established textbook, now with full colour illustration, has been extensively revised and continues to provide a comprehensive, stimulating, readable and authoritative coverage of freshwater habitats, their communities and their functioning, the world over.

Improve your fluency and sound more natural in English. Collocations are combinations of words which frequently appear together. This book contains explanations and practice of English collocations for advanced-level (C1 to C2) learners of English.

Perfect for both self-study and classroom activities. Learn collocations in context, with lots of different topics, including 'Writing essays, assignments and reports'. Be confident about what you are learning, thanks to Cambridge research into how...

Updated and revised, this bestselling textbook provides a broad introduction to the welfare of animals large and small, farm and companion, wild and zoo. It retains the popular features of the previous editions, covering key issues such as ethics, animal pain and injury, health and disease, social conditions and welfare dilemmas and problems.