ant to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; an...

Practical English Usage has sold over 2 million copies worldwide. Now revised and updated for the fourth edition, it answers the questions that teachers and learners ask about English grammar and vocabulary with clear, corpus-informed explanations and examples.

Why should you use Scrum in your web projects? Simply put, it'll enable your team to get more done in less time. Scrum is the most popular agile project management methodology used in web projects today. While most Scrum books tend to be lengthy textbooks that cover every detail of Scrum for all types of organizations, this highly practical book concentrates solely on how best to apply Scrum in web and mobile development projects.

In it, you'll learn: An overview of Scrum fundamentals for web...

Calculations in Molecular Biology and Biotechnology, Third Edition, helps researchers utilizing molecular biology and biotechnology techniques-from student to professional-understand which type of calculation to use and why. Research in biotechnology and molecular biology requires a vast amount of calculations. Results of one data set become the basis of the next.

An error of choosing the wrong type of equation can turn what would have been a successful research project or weeks of labor and ...

For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management. Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, ...

In the early years of the People's Republic, the Communist Party sought to transform gender relations. Yet those gains have been steadily eroded in China's post-socialist era. Contrary to the image presented by China's media, women in China have experienced a dramatic rollback of rights and gains relative to men.

In Leftover Women, Leta Hong Fincher exposes shocking levels of structural discrimination against women, and the broader damage this has caused to China's economy, politics, and deve...

With more than three-quarters of a million copies sold since its first publication, The Craft of Research has helped generations of researchers at every level--from first-year undergraduates to advanced graduate students to research reporters in business and government--learn how to conduct effective and meaningful research. Conceived by seasoned researchers and educators Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams, this fundamental work explains how to find and evaluate sourc...

Airworthiness: An Introduction to Aircraft Certification and Operations, Third Edition, once again proves to be a valuable, user-friendly reference guide for certification engineers engaged in professional training and practical work in regulatory agencies and aircraft engineering companies. The discussions reflect the recent changes in the EASA-FAA regulations and also include the concepts of flight safety and airworthiness; the ICAO and civil aviation authorities; airworthiness requirements...