In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the "why" rather than the "how to," this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research.

By emphasizing concepts, lo...

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray’s approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world.

This second edition offers:· ...

To thrive in today’s rapidly changing, global, dynamic business environment characterized by constant change and disruption, organizations must be able to adapt and innovate to maintain their competitive edge. Organization Design: Creating Strategic & Agile Organizations prepares students to make smart strategic decisions when designing and redesigning organizations. Structured around Galbraith’s Star Model™, the text explores five facets of organization design: strategy, structure, pro...

Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

This handbook provides an in-depth overview of Clinical Neuropsychology, focusing on the classifications involved and the specific neuropsychological disorders that affect people around the world.

This handbook provides an in-depth overview of Clinical Neuropsychology, focusing on the assessment, diagnosis and rehabilitation of cognitive disorders.