Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner's experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological initiatives, business priorities and organizational processes, and demonstrates how to motivate different IBP stakeholders to work together, when and how to connect strategic (to be understood as long term ...

The piecemeal fashion in which human factors research has been conducted in the maritime domain makes information retrieval available only by scanning through numerous research journals and conference papers. Bringing together human factors information from this and other domains, Human Factors in the Maritime Domain integrates a common body of knowledge into one single volume.

The book provides the vital background information necessary to acquire a core knowledge base and a much-needed over...

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations.

It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a...

Deze publicatie geeft voorbeelden van en ideeën bij een methodiek om een duurzame ambitie te stellen en bespreekbaar te maken.

De ideeën zijn verzameld rond een aantal thema's: energie, water, groen, mobiliteit, materialen, leefmilieu, afval en vervuiling, leefbaarheid, proces en bewustwording. Het boek is een uitnodiging om de ambities in de praktijk te brengen.