Wilkins' Clinical Practice of the Dental Hygienist, Fourteenth Edition progresses through crucial topics in dental hygiene in a straightforward format to ensure students develop the knowledge and skills they need for successful, evidence-based practice in today's rapidly changing oral health care environment. This cornerstone text, used in almost every dental hygiene education program in the country, has been meticulously updated by previous co-authors, Linda Boyd, and Lisa Mallonee to even b...

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

For courses in introductory financial accounting. A student-centered approach to financial accounting Accounting is the language of business, and understanding the role accounting plays in business is critical to a student's success in earning a business degree. Financial Accounting, International Financial Reporting Standards puts the focus on the purpose of accounting in business.

With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach t...

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...

The new twelfth edition of Drury & Tayles’ Management and Cost Accounting is supported by a fully updated MindTap – a fully flexible online learning platform customizable to suit instructors’ specific course needs, and which provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track students’ progress. Additionally, a fully updated compani...

This text is an introduction to learning and teaching in the post compulsory sector, going further than other texts in its exploration of the sector.

This reader-friendly and accessible text introduces 50 assessment approaches for use and adaptation in any learning environment.

With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods. With a clear focus on the ‘how to’ of QDA, each chapter includes: •Step-by-step descriptions of how to apply each approach in your resea...

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

Ties ke...