A practical toolkit and essential guide to teaching and training vocational learners across all settings.

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

This comprehensive guide applies evidence-based practice to real-life educational scenarios over a broad range of topics, covering everything a student of Educational Psychology needs to know.

This text is both a practical account of the research process, and an invitation to think more deeply and reflexively about the imperfect, multifaceted nature of social research itself.

A truly comparative introduction to the field of public sector management. This is the perfect textbook for upper undergraduate and postgraduate students to explore the evolving landscape of public administration.

This is your complete guide to success in navigating, writing, thinking, and communicating at university. Packed with tips, diagnostic tools, guided exercises, and full text examples, it equips you to boost your grades, ace your assignments, and get the most out of your time at university.

The market leading textbook for trainees and practitioners counselling children. It contains lots of short chapters offering practice frameworks, skills and interventions.

The essential guide to teaching and learning in higher education for anyone in teaching and learning support roles at university, including early career academics, postgraduate researchers and graduate teaching assistants.

Perfect for revision, this colouring book is a fun and creative way for Psychology students to learn the basics of biopsychology.

Updated, practical, comprehensive guide to academic writing online and traditionally.