Originally published in two volumes in 1980, The Printing Press as an Agent of Change is now issued in a paperback edition containing both volumes. The work is a full-scale historical treatment of the advent of printing and its importance as an agent of change. Professor Eisenstein begins by examining the general implications of the shift from script to print, and goes on to examine its part in three of the major movements of early modern times - the Renaissance, the Reformation, and the rise...

This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization.

Many examples are discussed, including the revival of Hebrew...

This is a critical introduction to modern French philosophy, commissioned from one of the liveliest contemporary practitioners and intended for an English-speaking readership. The dominant 'Anglo-Saxon' reaction to philosophical development in France has for some decades been one of suspicion, occasionally tempered by curiosity but more often hardening into dismissive rejection. But there are signs now of a more sympathetic interest and an increasing readiness to admit and explore shared conc...

This book is a study of the interaction of the Western societies of Europe and America with others around the world in the past two centuries - the age of European empire. It deals with the European threat and the non-Western response, but the focus is on the ways in which people in Asia, Africa, and Indian America have tried to adapt their ways of life to the overwhelming European power that existed in this period. The challenge and the response are presented through a series of selected and...

Kant is the central figure of modern philosophy. He sought to rebuild philosophy from the ground up, and he succeeded in permanently changing its problems and methods. This revised edition of the Prolegomena, which is the best introduction to the theoretical side of his philosophy, presents his thought clearly by paying careful attention to his original language.

Also included are selections from the Critique of Pure Reason, which fill out and explicate some of Kant's central arguments (inclu...

Crisis management has become a defining feature of contemporary governance. In times of crisis, communities and members of organizations expect their leaders to minimize the impact, while critics and bureaucratic competitors make use of social media to blame incumbent rulers and their policies. In this extreme environment, policymakers must somehow establish a sense of normality, and foster collective learning from the crisis experience.

In the new edition of this uniquely comprehensive analy...

What is happening to public debate in Western cultures? Is our public sphere disintegrating? In the face of popular tabloid newspapers, new forms of reality television and an increasing lack of respect for traditional authorities, many critics are concerned that our society no longer has a rational, informed and unified space where everyone can communicate about the issues that affect us all. In this book Alan McKee answers these questions by providing an introduction to the concept of the pu...

This 1983 book is a lively and clearly written introduction to the philosophy of natural science, organized around the central theme of scientific realism. It has two parts. 'Representing' deals with the different philosophical accounts of scientific objectivity and the reality of scientific entities.

The views of Kuhn, Feyerabend, Lakatos, Putnam, van Fraassen, and others, are all considered. 'Intervening' presents the first sustained treatment of experimental science for many years and uses...

This engaging 2005 introduction offers a critical approach to discourse, written by an expert uniquely placed to cover the subject for a variety of disciplines. Organised along thematic lines, the book begins with an outline of the basic principles, moving on to examine the methods and theory of CDA (critical discourse analysis). It covers topics such as text and context, language and inequality, choice and determination, history and process, ideology and identity.

Blommaert focuses on how la...

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.