The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it.

Thus, there is a discernible increase in interest in t...

For courses in introductory calculus-based physics. Precise. Highly accurate.

Carefully crafted. Physics for Scientists and Engineers combines outstanding pedagogy and a clear and direct narrative with applications that draw the student into the physics at hand. The text gives students a thorough understanding of the basic concepts of physics in all its aspects, from mechanics to modern physics.

Each topic begins with concrete observations and experiences that students can relate to their eve...

Modern Operating Systems incorporates the latest developments and technologies in operating systems (OS) technologies. Author Andy Tanenbaum's clear and entertaining writing style outlines the concepts every OS designer needs to master. In-depth topic coverage includes processes, threads, memory management, file systems, I/O, deadlocks, interface design, multimedia, performance tradeoffs, and trends in OS design.

Case studies explore popular OS and provide real-world context. Tanenbaum also p...

Developers, take note: databases aren't just for the IS group any more. You can build database-backed applications for the desktop, Web, embedded systems, or operating systems without linking to heavy-duty client-server databases such as Oracle and MySQL. This book shows how you to use SQLite, a small and lightweight database that you can build right into your application during development. Applications that handle data have an enormous advantage today, and with SQLite, you'll discover how t...

Chemical Engineering Design: SI edition is one of the best-known and most widely used textbooks available for students of chemical engineering. The enduring hallmarks of this classic book are its scope and practical emphasis which make it particularly popular with instructors and students who appreciate its relevance and clarity. This new edition provides coverage of the latest aspects of process design, operations, safety, loss prevention, equipment selection, and much more, including update...

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.

Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...

Third revised edition of Genki: an integrated course in elementary Japanese. This is the second textbook in the series that includes 11 lessons in which the student will learn all the aspects that complete the basic level of Japanese. Each of the units contains a specific topic in which vocabulary and grammar are practiced. One of the peculiarities of this method is that it seeks to have a balance between all communication skills. Therefore, the student must perform listening and speaking com...