An urgent book on generative artificial interlligence from one of the top US journalists in the tech field, exploring the risk and benefits looming.

This is an important and timely scholarly contribution that will appeal to academics, students, activists, and advocates in the fields of eugenics, sociology, reproductive health, reproductive rights, social justice, and policy making.

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

The go-to textbook for medical students Designed to be as easy to understand as it is comprehensive, Kumar & Clark's Clinical Medicine is the definitive guide for medical students and doctors in training. Revised and updated to reflect the structure of modern medical care, an all-new Acute Medicine chapter focuses on the initial, problem-based assessment of the unwell patient. Chapters on Medical Specialties explore the diagnosis and management of patients with chronic disease across the spec...

Neuroscience: Exploring the Brain, Fifth Edition takes a fresh, contemporary approach to the study of neuroscience, emphasizing the biological basis of behavior. The authors present material at the cutting edge of neuroscience in a way that is accessible to both science and nonscience students alike. The level of the material is comparable to an introductory college text in general biology.

The human nervous system is examined at several different scales, ranging from the molecules that deter...

The need to handle increasingly larger data volumes is one factor driving the adoption of a new class of nonrelational "NoSQL" databases. Advocates of NoSQL databases claim they can be used to build systems that are more performant, scale better, and are easier to program. NoSQL Distilled is a concise but thorough introduction to this rapidly emerging technology.

Pramod J. Sadalage and Martin Fowler explain how NoSQL databases work and the ways that they may be a superior alternative to a tra...

Introduction to Qualitative Research Methods in Psychology, gives you a solid foundation in the key principles of qualitative research. This easy-to-follow textbook provides practical guidance through the core methods of data collection, data analysis, and report writing in qualitative research, encouraging you to successfully carry out your own research.