Filled with stunning images and in-depth information on both common and rare ophthalmic diseases and disorders, Kanski's Clinical Ophthalmology: A Systematic Approach, 10th Edition, is both a foundational knowledge source for trainees and a valuable reference for experienced practitioners. Dr. John Salmon, from the University of Oxford, has meticulously revised this classic text, retaining Dr. Kanski’s highly effective format of succinct text and visually dynamic presentation. Extremely wel...

The fully updated, new edition of the bestselling introduction to phonetics and phonology The Sounds of Language presents a comprehensive introduction to both the physical and cognitive aspects of speech sounds. Assuming no prior knowledge of phonetics or phonology, this student-friendly textbook clearly explains fundamental concepts and theories, describes key phonetic and phonological phenomena, explores the history and intersection of the two fields, offers practical advice on collecting a...

Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. It has a concise and readable style, covers the most current concepts, and gives students the knowledge and mastery necessary to understand advances of the future. By carefully and clearly explaining the fundamental concepts, using a body systems approach in the coverage of disease, and offering vivid and appealing instructional art, Micr...

Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

A religion is a system of stories and there is no better way to engage with the world's religions than through the stories that animate their beliefs and practices. Through the exploration of these ancient stories and contemporary practices, Stephen Prothero, a New York Times-bestselling author and gifted storyteller, helps students to better grasp the role of religion in our fractured world and develop greater religious literacy. Videos and an award-winning adaptive learning tool, InQuizitiv...

A sweeping revision that speaks to how English literature is taught today. From the Middle Ages to the twenty-first century, The Norton Anthology of English Literature, Eleventh Edition, showcases exciting new authors, works, and textual clusters that demonstrate the relevance of literature to contemporary students and trace the creative arc that has yielded the ever-changing and ever-fascinating body of material called English literature. This anthology offers the experience of literature as...

Beyond Multiple Linear Regression: Applied Generalized Linear Models and Multilevel Models in R is designed for undergraduate students who have successfully completed a multiple linear regression course, helping them develop an expanded modeling toolkit that includes non-normal responses and correlated structure. Even though there is no mathematical prerequisite, the authors still introduce fairly sophisticated topics such as likelihood theory, zero-inflated Poisson, and parametric bootstrapp...