Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...

Happiness comes from within. Can these 'truths' hold the key to a happier, more fulfilled life?In The Happiness Hypothesis, social psychologist Jonathan Haidt examines ten Great Ideas which have been championed across centuries and civilisations and asks: how can we apply these ideas to our twenty-first century lives?

Completely updated and revised, and synthesizing the recent explosion in animal welfare literature, the sixth edition of this best-selling textbook continues to provide a thorough overview of behaviour and welfare of companion and farm animals, including fish. The introductory section has been completely revised, with all following chapters updated, redesigned and improved to reflect our changing understanding. This edition includes: - New and revised chapters on climate change and sustainabi...

With shortages, volatile prices and nearly one billion people hungry, the world has a food problem - or thinks it does. Combining frontline investigation with fresh data, this title shows how the way we live now has created a global food crisis - and what we can do to fix it.

The statistical methodology covered includes statistical standard distributions, one- and two-sample tests with continuous data, regression analysis, one-and two-way analysis of variance, regression analysis, analysis of tabular data, and sample size calculations.

Updated for Excel 2002, this text offers Excel power-users, as well as programmers who are unfamiliar with the Excel object model, with an introduction to writing Visual Basic for Applications (VBA) macros and programs for Excel.

First edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important. The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains.

This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key ...

The Network Society; the essential guide to the past, current consequences and future of digital communication, remaining an accessible, comprehensive, must-read introduction to how new media function in contemporary society.