Behavior Modification,10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic principles and procedures of behavior modification and then provide readers with how-to-skills such as observing and recording. Next, the authors provide advanced discussion and references to acquaint readers with some of the empirical and theoretical underpinnings of the field.

Readers will emerge with a thorough understanding of beh...

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes n...

Oxford English Grammar Course Intermediate is a revision and expansion of the highly successful How English Works.

Praise for the Second Edition:"The author has done his homework on the statistical tools needed for the particular challenges computer scientists encounter... [He] has taken great care to select examples that are interesting and practical for computer scientists. ...

The content is illustrated with numerous figures, and concludes with appendices and an index. The book is erudite and … could work well as a required text for an advanced undergraduate or graduate course." ---Computing ReviewsP...

Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural co...

Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.

With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...

Statistical Inference via Data Science: A ModernDive into R and the Tidyverse provides a pathway for learning about statistical inference using data science tools widely used in industry, academia, and government. It introduces the tidyverse suite of R packages, including the ggplot2 package for data visualization, and the dplyr package for data wrangling. After equipping readers with just enough of these data science tools to perform effective exploratory data analyses, the book covers tradi...

The Historian’s Toolbox introduces students to the theory, craft, and methods of history and equips them with a series of tools to research and understand the past. This best-selling "how to" book opens up an exciting world behind historical research and writing.

An Introduction to Quantum Field Theory is a textbook intended for the graduate physics course covering relativistic quantum mechanics, quantum electrodynamics, and Feynman diagrams. The authors make these subjects accessible through carefully worked examples illustrating the technical aspects of the subject, and intuitive explanations of what is going on behind the mathematics. After presenting the basics of quantum electrodynamics, the authors discuss the theory of renormalization and its r...

Community Psychology, 6th Edition offers an easy-to-navigate, clearly organized, and comprehensive overview of the field, with theoretical roots that carry over to practical applications. Presenting the concepts of community psychology and social change, these concepts are then applied to various systems addressing the human condition: mental health, medical, public health, school, legal, and industrial/organizational. Through a unique three-part approach, including concepts, interventions, a...