Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...

Especially prepared for the international audience, the English language edition of this highly successful handbook describes Professional Applied Kinesiology muscle testing procedures. A departure from the classic understanding of muscle testing for weakness and rehabilitation, these procedures can be used for detecting more subtle, functional abnormalities. Included within the chapters are stretch tests and post-isometric relaxation procedures for the hypertonic, shortened muscle.

Muscle an...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

Social Research Methods: Qualitative and Quantitative Methods is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.

In the new edition of this lively and accessible Very Short Introduction to Buddhism, Damien Keown looks at all the distinctive features of the major world faith; examining the development of Buddhist thought over the centuries, its impact on daily life in contemporary society, and the spread of Buddhism throughout the world.

Buddhism: A Very Short Introduction introduces the reader to the teachings of the Buddha and to the workings of Buddhism in daily life. Damien Keown looks at the distinc...

The fourth edition of The Immunoassay Handbook provides an excellent, thoroughly updated guide to the science, technology and applications of ELISA and other immunoassays, including a wealth of practical advice. It encompasses a wide range of methods and gives an insight into the latest developments and applications in clinical and veterinary practice and in pharmaceutical and life science research.

Highly illustrated and clearly written, this award-winning reference work provides an excellen...

North Korea is an impoverished, famine-ridden nation, but it is also a nuclear power whose dictator Kim Jong-un regularly threatens his neighbors and adversaries, the United States in particular, with destruction. Even though Kim and President Donald Trump's responses to him dominate the daily headlines, the idea that North Korea is a menace is not a new one. Indeed, ever since Korea was first divided at the end of World War II, the tension between its northern and southern halves has riveted...

This book is about research designs for projects that collect both qualitative and quantitative data, so that their combined strengths will accomplish more than would have been possible with any one method.

A fully updated edition of the best-selling Cambridge Advanced Learner's Dictionary. This paperback edition is ideal for advanced (C1-C2) learners of English and contains up-to-date vocabulary, including words from the areas of technology, media, language, society, and lifestyle, plus important words for academic study. With over 140,000 words, phrases, meanings, and examples, hundreds of pictures and illustrations, clear definitions and a new 'Focus on Writing' section, the dictionary is per...

Kingdon's landmark work on agenda setting and policy formation is drawn from interview conducted with people in and around the U.S. federal government, and from case studies, government documents, party platforms, press coverage, and public opinion surveys. While other works examine how policy issues are decided, Kingdon's book was the first to consider how issues got to be issues.

This enduring work attempts to answer the questions: How do subjects come to officials' attention? How are the a...