In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.

It also:Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps ...

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...

The complete guide to doing a literature search and review also contains a wealth of features to calm students overwhelmed at the prospect of doing their dissertation or thesis

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

This is a book about collaboration by education professionals on a global scale by first establishing the need for it then outlining how that collaboration can be created.

Just as newspapers do not, typically, engage with the ordinary experiences of people's daily lives, so organizational studies has also tended largely to ignore the humdrum, everyday experiences of people working in organizations. However, ethnographic approaches provide in-depth and up-close understandings of how the 'everyday-ness' of work is organized and how, in turn, work itself organizes people and the societies they inhabit. Organizational Ethnography brings contributions from leading s...

Provides students with the tools and knowledge to address the concepts of diversity, oppression, power and powerless, and empower them to practice in ethically appropriate ways for contemporary social work practice.

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.