The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

The first edition of this highly readable narrative of modern Iran was named the Choice Outstanding Academic Title in 2009. This second edition brings the story up to date through 2017, with the Green uprisings of 2009, the second Ahmadinejad administration, the election of Rouhani, and the Iran nuclear deal.

A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

Presents a controversial view of the origins of fascism, locating them in the eighteenth century with the advent of the Anti-Enlightenment, a far earlier date than most historians. This book contends that J G Herder, Edmund Burke, and Joseph de Maistre can be connected to the origins of the Anti-Enlightenment.

Attempting to provide a revitalized, self-aware vocabulary with which the religious diversity of the 20th century can be accurately described and responsibly discussed, this book contains contributions from scholars working in a variety of religious traditions.

In this new edition of A Short History of the Middle Ages, Barbara H. Rosenwein offers a panoramic view of the medieval world from Iceland to China and from Sweden to West Africa. Yet the book never loses sight of the main contours of the period (c.300 to c.1500) or of the fate of the heirs of the Roman Empire.

Its lively and informative narrative covers the major events, political and religious movements, men and women, saints and sinners, economic and cultural changes, ideals, fears, and fa...

This one thousand year history of the civilization of western Europe has already been recognized in France as a scholarly contribution of the highest order and as a popular classic. Jacques Le Goff has written a book which will not only be read by generations of students and historians, but which will delight and inform all those interested in the history of medieval Europe. Part one, Historical Evolution , is a narrative account of the entire period, from the barbarian settlement of Roman Eu...

This new edition of one of the most widely used course books on Islamic civilizations around the world has been substantially revised to incorporate the new scholarship and insights of the last twenty-five years. Ira Lapidus' history explores the beginnings and transformations of Islamic civilizations in the Middle East and details Islam's worldwide diffusion. The history is divided into four parts.

Part I is a comprehensive account of pre-Islamic late antiquity; the beginnings of Islam; the ...

This book is a study of the interaction of the Western societies of Europe and America with others around the world in the past two centuries - the age of European empire. It deals with the European threat and the non-Western response, but the focus is on the ways in which people in Asia, Africa, and Indian America have tried to adapt their ways of life to the overwhelming European power that existed in this period. The challenge and the response are presented through a series of selected and...