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Blue Ocean Strategy / 1st edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
2015 || Hardcover || W. Chan Kim e.a. || Harvard Business School || met inkijkexemplaar
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books...
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Human Resource Management / 8th edition
A Contemporary Approach
2017 || Paperback || Julie Beardwell e.a. || Pearson
This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.
Media and Society / 3rd edition
Power, Platforms, and Participation
2025 || Paperback || Nicholas Carah e.a. || Sage Publications Ltd
An urgent and compelling introduction that explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms.
Principles of Economics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Financial Accounting for Decision Makers / 11th edition
2025 || Paperback || Peter Atrill e.a. || Pearson
Financial Accounting for Decision Makers, 11th edition will help you understand key principles and techniques and develop skills to make informed business decisions. Now with more exercises for self-study, the book is clear and easy to read and is updated with real world examples from business practice.
Principles of Macroeconomics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Management and Business Research / 8th editon
2026 || Paperback || Lena J. Jaspersen e.a. || Sage Publications Ltd
This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.
Economics / 7th edition
2026 || Paperback || N. (Harvard University) Mankiw e.a. || Cengage Learning EMEA
Exploring Entrepreneurship / 4th edition
2026 || Paperback || Richard Blundel e.a. || Sage Publications Ltd
Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.
