"Daar vind ik wel wat van" zeggen we vaak met een ondertoon.

Of het nu gaat om werk of privé, om veiligheid of de politiek: achteraf is het altijd makkelijk praten. Achteraf is het eenvoudig om te zeggen wat er had moeten gebeuren. Als we de uitkomst van een besluit, handeling of proces weten, hebben we er al snel een mening over. Ook bij incidenten en ongevallen oordelen we makkelijk achteraf. Vooral over de direct betrokken mensen.

In Achteraf is makkelijk praten nemen de auteurs jou mee i...

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a time of great success?All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and b...

'Life-changing' DAVINA McCALL

'A must-read' DR RUPY AUJLA

'Fascinating' NIGELLA LAWSON

'Empowering' LIZ EARLE

**AS HEARD ON THE DIARY OF A CEO PODCAST**

Empowering and practical, Food for Life is nothing less than a new approach to how to eat - for our health and the health of the planet.

Food is our greatest ally for good health, but the question of what to eat in the age of ultra-processed food has never seemed so complicated.

Drawing on cutting-edge research and personal insights, Professo...

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...