Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

This popular text treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management. Its practical focus helps you develop the skills needed for the world of work, through learning features such as HRM in Practice, Developing Key Skills and Debating HRM. The fourth edition has been thoroughly updated and brings you:* Case studies which offer a link between theory and practical challenges in the international HR environment * A new chapte...

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders' understanding that what they expect today ma...

Written by experts in the field, this well-established book covers the core fundamentals of HRM and examines contemporary issues such as work-place bullying, flexibility and emotion at work.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.