“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals...

From Apple to Youtube, Google Play to Spotify, the music industry has seen monumental changes in past decades. Record labels have had to adapt to the demand for instantly accessible, low-cost music whilst coping with significant increases in music piracy. But what do these changes mean for aspiring and established artists? Donald Passman is one of the most trusted music lawyers in the world.

In this easy-to-use manual, he draws upon his unparalleled experience to provide a clear-eyed explanat...

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...

Het lesboek is samengesteld volgens de nieuwste inzichten in de basale reanimatie en het leren van vaardigheden. De inhoud is beknopt om u doelgericht te helpen de juiste handelingen te begrijpen en op de goede manier uit te voeren. U bent daarna voorbereid op de situatie waarin u door direct met reanimeren te beginnen een goed leven kan behouden.

Dit lesboek is bedoeld als hulpmiddel om de reanimatievaardigheden te leren.Met dit lesboek leert u, onder begeleiding van een door de NRR gecertif...

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.

is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...

With this updated second edition, you'll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch.

Providing the ocular anatomy and physiology content needed for a thorough comprehension of this complex field, Clinical Anatomy and Physiology of the Visual System, 4th Edition, offers a solid foundation for recognizing and understanding specific clinical situations and how they relate to anatomic structure. This concise, well-referenced resource covers the clinical anatomy of the eye, its adnexa and visual pathways, and histologic information-the information you need for success in coursewor...

The Immune System is a concise yet thorough human-oriented introduction to how the human immune system works. It provides an up-to-date presentation of the field, written in an accessible style, replete with relevant medical examples. Plentiful illustrations and micrographs complement and illuminate the explanations.

The Fifth Edition is supported by InQuizitive, Norton's award-winning, easy-to-use adaptive learning tool that provides student practice and promotes critical thinking.

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...