This best-selling introduction to the physical and life sciences emphasizes concepts over computation and treats equations as a guide to thinking so the reader can connect ideas. Conceptual Integrated Science covers physics, chemistry, earth science, astronomy, and biology at a level appropriate for non-science students. The conceptual approach relates science to everyday life, is personal and direct, deemphasizes jargon, and emphasizes central ideas.

The conceptual ideas serve as the foundat...

For courses on decision modeling through the use of spreadsheets. The perfect balance between decision modeling and spreadsheet use. It's important that textbooks support decision modeling courses by combining student's ability to logically model and analyze diverse decision-making scenarios with software-based solution procedures.

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has bee...

For the second or third programming course. A practical and unique approach to data structures that separates interface from implementation. This book provides a practical introduction to data structures with an emphasis on abstract thinking and problem solving, as well as the use of Java.

It does this through what remains a unique approach that clearly separates each data structure's interface (how to use a data structure) from its implementation (how to actually program that structure). Par...

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...

Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership, power, decision making, controversy and creativity, and conflict management. More applied chapters...

For courses in Introductory Animal Science or Introductory Livestock Management. Scientific Farm Animal Production: An Introduction to Animal Science, Tenth Edition, offers students a comprehensive, science-based approach to managing livestock for food, fiber, and recreation. This best-selling text examines the biological principles, scientific relationships, and management practices of livestock production, providing students the context and foundation upon which they can determine their aca...

A leader in the field of data visualization, Stephen Few exposes the common problems in dashboard design and describes its best practices in great detail and with a multitude of examples in this updated second edition. According to the author, dashboards have become a popular means to present critical information at a glance, yet few do so effectively. He purports that when designed well, dashboards engage the power of visual perception to communicate a dense collection of information efficie...

Hoe komt betekenis tot stand? Hoe past taal op de werkelijkheid? In Taal en betekenis leidt Martin Stokhof de lezer langs de voornaamste kwesties in de taalfilosofie. Dit nieuwe deel in de serie Boom Basisboeken is een volledig geactualiseerde versie van het eerder bij Boom onder dezelfde titel verschenen, succesvolle studieboek. Bij uitstek geschikt voor studenten wijsbegeerte, taalwetenschap, kunstmatige intelligentie en psychologie.Martin Stokhof is hoogleraar taalfilosofie aan de Universi...

Under neoliberalism the cult of individualism reigns supreme, forced upon us through culture, media and politics, it fatally limits our capacity to escape the current crisis of democratic politics. In Common Ground, Jeremy Gilbert asks us to reimagine the philosophical relationship between individuality, collectivity, affect and agency, proposing a radically non-individualist mode of imagining social life. The book considers how opponents of neoliberal hegemony, and of the individualist tradi...

For the calculus-based General Physics course primarily taken by engineers and science majors (including physics majors). This long-awaited and extensive revision maintains Giancoli's reputation for creating carefully crafted, highly accurate and precise physics texts. Physics for Scientists and Engineers combines outstanding pedagogy with a clear and direct narrative and applications that draw the student into the physics.

The new edition also features an unrivaled suite of media and on-line...