In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not.

In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more...

A New York Times Editor's Choice

An Economist Best Book of 2010

A Financial Times Best Book of 2010

A Library Journal Best Book of 2010

The debate is ages old: Where does language come from? Is it an artifact of our culture or written in our very DNA? In recent years, the leading linguists have seemingly settled the issue: all languages are fundamentally the same and the particular language we speak does not shape our thinking in any significant way. Guy Deutscher says they're wrong. From Hom...

Now in its fourth edition, Natural Resources and Environmental Economics, provides comprehensive and contemporary analysis of the major areas of natural resource and environmental economics. All chapters have been fully updated in light of new developments and changes in the subject, and provide a balance of theory, applications and examples to give a rigorous grounding in the economic analysis of the resource and environmental issues that are increasingly prominent policy concerns. This text...

ABOUT GETTING TO YES

The key text on problem-solving negotiation-updated and revised

Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.

Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated a...

Today's religious violence challenges our understanding of religion. Do we need special notions such as 'cult' and 'fundamentalism' to come to terms with it? Does monotheism, with its claim to exclusivity, necessarily generate intolerance? Kippenberg rejects the idea that violence and religion are inherently connected and instead considers the actions, motives, and self-perceptions of real people. He shows that the violent outcomes of the American tragedies of Jonestown and Waco were not inev...

Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...

Computer Networks ISE, Fifth Edition, is the sole introductory networking book written by authors with first-hand experience with several of the protocols covered in the book who have actually designed some of them as well and who are still actively designing the computer networks today. The newly revised edition continues to offer an enduring, practical understanding of networks and their building blocks through rich, example-based instruction. The focus is not just on the specifications com...

This book is an introduction in the very best sense of the word. It provides the beginner with an accurate, sophisticated, yet accessible account, and offers new insights and challenging perspectives to those who have more specialized knowledge. Focusing on the period in Chinese philosophy that is surely most easily approachable and perhaps is most important, it ranges over of rich set of competing options.

It also, with admirable self-consciousness, presents a number of daring attempts to re...

Based on research conducted by investigative teams at the University of Iowa, this book provides linkages between the three standardized languages recognized by the American Nurses Organization (NOC, NIC, and all of the 2009-2010 NANDA-I approved nursing diagnoses). It also features a chapter on clinical decision making.

In Jared Diamond's follow-up to the Pulitzer-Prize winning Guns, Germs and Steel, the author explores how climate change, the population explosion and political discord create the conditions for the collapse of civilization. Diamond is also the author of Upheaval: Turning Points for Nations in Crisis

Environmental damage, climate change, globalization, rapid population growth, and unwise political choices were all factors in the demise of societies around the world, but some found solutions a...