Zoekfilters
› Economie en bedrijf al... (6)
› Computertechniek (2)
› Informatica algemeen (2)
» Toon alle opties (2)
› International Business (5)
› Communication and Mult... (3)
› Creative Business (3)
» Toon alle opties (4)
Studieboeken (24)
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
Hardcover || Kerry Smith e.a. || Wiley
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || Wiley
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
Physics / 12th edition
International Adaptation
2022 || Paperback || John D. Cutnell e.a. || Wiley
The newly revised Twelfth Edition of Cutnell's Physics delivers an effective and accessible introduction to college and university physics. It contains easy-to follow explanations of critical math and problem-solving concepts. From kinematics to work and energy, temperature, heat, electricity, magnetism and optics as well as foundational concepts in more advanced subjects like special relativity, Physics is the ideal introductory text for students from any background. The greatest strength of...
Visual Teams
Graphic Tools for Commitment, Innova tion, and High Performance
2022 || Paperback || D Sibbet || Wiley
Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...