Dynamics of News Reporting and Writing shows students how to approach stories and think on their feet in the evolving media landscape. Author Vincent F. Filak guides them through essential newswriting elements like lead writing, structure, and storytelling, while teaching them to think critically and focus on what matters most to readers.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

This book covers all major learning theories and theorists in an accessible and engaging way. Using comprehensive explanations and photographs, this book will help students to build a foundational understanding that will support them through their degree.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

Topically organized, Adult Development and Aging: Growth, Longevity and Challenges, Second Edition provides students with a comprehensive understanding of the aging process across the lifespan, from early adulthood to late adulthood.

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

With clear, comprehensive, and cutting-edge coverage, The Psychology of Women and Gender: Half the Human Experience +, Eleventh Edition offers an authoritative exploration of classical and contemporary research through a feminist, psychological lens.