Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-a...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

Information Security: Principles and Practices, Second Edition Everything You Need to Know About Modern Computer Security, in One Book Clearly explains all facets of information security in all 10 domains of the latest Information Security Common Body of Knowledge [(ISC) CBK]. Thoroughly updated for today's challenges, technologies, procedures, and best practices. The perfect resource for anyone pursuing an IT security career.

Fully updated for the newest technologies and best practices, Info...

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

This custom edition has been created to enhance your studies. Featuring Pearson content and resources from established authors, plus current case studies and articles, Pearson is devoted to helping your learning. Strengthen your academic skills and take your first step toward professional aspirations now!

The practice of enterprise application development has benefited from the emergence of many new enabling technologies. Multi-tiered object-oriented platforms, such as Java and .NET, have become commonplace. These new tools and technologies are capable of building powerful applications, but they are not easily implemented.

Common failures in enterprise applications often occur because their developers do not understand the architectural lessons that experienced object developers have learned. ...

More than 300,000 developers have benefited from past editions of UML Distilled . This third edition is the best resource for quick, no-nonsense insights into understanding and using UML 2.0 and prior versions of the UML. Some readers will want to quickly get up to speed with the UML 2.0 and learn the essentials of the UML.

Others will use this book as a handy, quick reference to the most common parts of the UML. The author delivers on both of these promises in a short, concise, and focused p...

Enterprise Integration Patterns provides an invaluable catalog of sixty-five patterns, with real-world solutions that demonstrate the formidable of messaging and help you to design effective messaging solutions for your enterprise. The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book...

For courses in computer programming and engineering. Beginner to Intermediate Programming in JavaThis book is designed to serve as a textbook and reference for programming in the Java language. Although it does include programming techniques, it is organized around the features of the Java language rather than any particular curriculum of programming techniques.

The main audience is undergraduate students who have not had extensive programming experience with the Java language. The introducto...

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key featuresCoverage of both qualitative and quantitative research methods, ensuring a balanced approa...