Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Physiological Psychology and Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioralneuroscience

Physiology of Behavior provides a scholarly yet accessibleportrait of the dynamic interaction between biology and behavior. Authors Neil R.Carlson and ...

For courses in introductory calculus-based physics. A research-driven approach to physics Physics for Scientists and Engineers incorporates Physics Education Research and cognitive science best practices that encourage conceptual development, problem-solving skill acquisition, and visualization. Knight stresses qualitative reasoning through physics principles before formalizing physics mathematically, developing student problem-solving skills with a systematic, scaffolded approach.

The text p...

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

A comprehensive look at the key theoretical principles, concepts, and research findings about learning, with special attention paid to how these concepts and principles can be applied in today’s classrooms. This widely used and respected resource introduces readers to the key theoretical principles, concepts, and research findings about learning and helps them see how to apply that theory and research as educators. Learning Theories begins with a discussion of the relationship between learn...

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

Looks in detail at the theory of words and at how students learn new vocabulary Offers practical advice on how to help students build vocabulary in new and effective ways and how to test students’ word knowledge Major developments, such as language corpora and lexical approaches, are clearly explained and related to your needs as a teacher The Task File develops a teacher's skill in identifying parts of speech including lexical fields, word families, etc. to build more confidence in ...

For one-semester courses in human anatomy. A functional approach to human anatomy Human Anatomy, the #1 best-selling textbook for the human anatomy course, is widely regarded as the most readable and visually accessible book on the market. Using a functional anatomy theme, the text presents human anatomy as a well-illustrated "story" with the right amount of detail that learners can understand at an introductory level.

Analogies and comparative descriptions make anatomical structures more mem...

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...