This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sensors which have embedded processing systems.

The chapter on chemical sensors has also been expanded ...

Es el libro perfecto para ampliar y profundizar en el vocabulario, que abarca desde el nivel A al B1 Se trata de una nueva edición actualizada y ampliada.Más de 3.000 palabras con variantes mexicanas y argentinas.Además, ahora, con comprensión oral y prácticas de conversación.Se han añadido dos temas totalmente nuevos: El medio ambiente y la Tecnología de la Información y Comunicación. Las actividades presentan mucho más léxico y los textos auténticos han sido actualizados.En cad...

How can you become a successful teacher? The Teachers' Handbook is an accessible reference work, based on the general knowledge that every beginning teacher should possess. It offers a host of practical tools and is an inspiration for current thesis topics. This publication provides a comprehensive bridge between theory and everyday classroom practice.

The Teachers' Handbook answers key questions for the student teacher, varying from 'How can I teach my students?' to 'How can I grow as a teac...

This brief history of America will span the earliest migrations to the present, reflecting Paul S. Boyer's interests in social, intellectual, and cultural history, including popular culture and religion. It will reflect his personal view of American history, in which a sense of paradox and irony loom large.

While noting positive achievements-political, economic, social, and cultural-he will also discuss the United States's failures to live up to its oft-statedideals; although America has figu...

The 9th edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication. The book explores communication in a variety of contexts-including interpersonal, group, organizational, and mass media-and provides students the theoretical knowledge and the research and critical thinking skills they'll need to succeed in advanced communication courses and communication professions. The first section exp...

Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives.

In-text pedagogy such as chapter questions is complimented by instructor and student online reso...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate.

Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in or...

This book is a one-semester text for an introduction to real analysis. The author's primary aims are to develop ideas already familiar from elementary calculus in a rigorous manner and to help students deeply understand some basic but crucial mathematical ideas. Meets and aligns with various student backgrounds Pays explicit attention to basic formalities and technical language Contains varied problems and exercises Drives the narrative through questions

Get a solid understanding of the major concepts in microbiology with a textbook that offers cutting-edge research findings, powerful tools, and visuals.

Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, delivering accessible content around the basic concepts of microbiology.

Besides offering an overview of the principles of the microbial world, this edition further expands on art programs and modern resources, ...