Introducing Existential Health unfolds this evolving concept and places it in the context of common understandings of health. It presents existential health as a vital dimension in understanding human well-being, complementing the traditional biopsychosocial model.

Whether a patient, health consumer, physician, nurse, health executive, or elected official, somewhere deep in our brains is this simple truth: the American health system isn’t working, and it will only get worse if we don’t do something about it.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications in Python is a comprehensive introduction to and an overview of the methods that underlie modern AI. This best-selling textbook covers both statistical and machine learning (AI) algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, network analytics and generative AI. Along with hands-on exercises and real-life case st...

Learn how the circular economy enables businesses to thrive and make crucial sustainability improvements.

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

A new research project guide for social science students used to hybrid teaching and research; it comes from two young, energetic methods experts who map the individual’s journey through a contained project.

An essential guide to critical care nursing including the key knowledge, skills and procedures that students need to know, supported by activities and clinical scenarios to enhance understanding and aid critical thinking, reflection and decision making.

This bestselling text offers theoretical detail and depth alongside a programme of activities to implement in practice which can improve literacy levels and support children with dyslexia.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...