ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance o...

Step-by-step advice on how to create simple, impactful data visualisation specifically using qualitative data. It can be used as an upgrade to your QDA training or as a standalone data visualisation textbook.

Step by step, students will learn how to transform simple tables into full analytical models of immense power. They will master data modeling through a collection of realistic scenarios of increasing sophistication. For each, the authors start with a simple "naïve" model that can't provide robust solutions. Next, they guide readers to update and improve the model, so it can deliver the knowledge and insights they really need.

Winner of the Financial Times and Schroders Business Book of the Year 2023
A Behavioral Scientist Notable Book of 2023

A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.

We used to think of failure as the opposite of success. Now, we’re often torn between two “failure cultures”: one that says to avoid failure at a...

When he returned to the Netherlands in 2009, decades after World War II, Jefferson Wiggins realized that no one he met knew about the segregated US Army during the war, nor did they know about the contribution of Black American soldiers to the liberation of the Netherlands. They were not mentioned anywhere in Dutch history books or in archives. Together with oral historian Mieke Kirkels, Wiggins sat down to record his memories. Wiggins passed away in 2013, and his widow, Janice Wiggins-Paters...