Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

This captivating book delves into the complex realm of management and organizational dynamics, focusing on the significance of paradoxes. From the intricate interplay between social obligations and business missions to the tension between stability and change, this textbook unveils the essence of these enduring contradictions. As organizations evolve, paradoxes become defining features, and illustrative cases of this are included throughout the textbook.

Situated at the intersections of queer studies, diaspora studies and Asian Studies, this book articulates an intersectional cultural politics that is anti-racist, decolonial, anti-nationalist, feminist and queer.

With its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field animates statistics and SPSS software with his famously bizarre examples and activities. Features: •Flexible coverage to support students across disciplines and degree programmes •Can support classroom or lab learning and assessment •Analysis of real data with ...

Are you looking to use counselling skills to enhance your existing helping role? Are you taking the first steps towards becoming a professional counsellor? This practical guide will provide you with the ideal introduction, showing you what helping and counselling is all about. Part 1: Counselling Skills will introduce readers to the underpinning knowledge and practical tools needed to develop a range of helping skills for use in a variety of helping roles, showing what it means to work safel...

The essential primary English subject knowledge text covering all the knowledge you need to teach primary English.Â

Everything you need to know to become a successful teacher in the FE and Skills Sector.